GURKHA CIGARS REBRANDS WORLD-RENOWNED PEDRO MARTIN CIGARS WITH A NEW LOOK BUILT UPON CENTURIES OF TRADITION

When Gurkha Cigars took on the Pedro Martin Brand, a spiritual pact was made. That pact was to honor Pedro Martin, the world-renowned master cigar blender, by honing in on family traditions.  Thus, embarking on this new project to rebrand Pedro Martin, Gurkha Cigars focused on family, culture, and pride.

The Pedro Martin family goes back generations; first in Spain, then in Cuba and finally in the United States, perfecting the art and craft of making the finest cigars. No detail is ever left to chance and every opportunity to improve, to refine and to develop is seized. Now through Gurkha Cigars, Pedro Martin has a brand new look that was built on centuries of Cuban heritage and culture with reproductions of the brand’s Maduro, Ruby and a Limited Edition cigar, all captivatingly Cubanesque.  

Showcasing the award-winning artistry of Gurkha Cigar Group, the Pedro Martin label has been redesigned to feature a regal family crest that exudes the proud history of the master blender himself. It begins with a revised version of Pedro Martin’s initials – PM - in the center of the crest. The crown above the initials and the sun’s rays emanating skyward symbolize Martin’s commitment to becoming one of the finest master blenders in the world. The green Palma Real leaves are symbolic of Cuba and the four flags chronicle the life of Martin. On the left, the Cuban flag is the home of his birth and the Dominican and Nicaraguan flags symbolize where he worked and lived.  The American flag represents where he died. 

In the background on the right is the Castillo de Jagua, the well-known landmark that protected the City of Cienfuegos, which is close to Manicaragua, Cuba, where Martin was born. The illustration on the left is Pinar del Rio in Vuelta Abajo, the finest place to grow tobacco in the world. It is where Martin traveled to learn the trade and ultimately would purchase the finest tobacco leaves for his signature cigars. The flowers in gold at the bottom of the crest are the flower of the tobacco plant and the Cuban flower “mariposa” or butterfly. The coins lining the bottom signify the Cuban national bird – the Tocororo, the Cuban flower – Mariposa, the crest of Pinar del Rio and then crest of Cienfuegos. The gold leaves above the dates are cigar leaves and the crest culimates with two dates: Martin’s birth year – 1920 – and the year of his death – 2010. 

“Our goal in the design was to portray the brand’s rich history in color and images,” said Bianca Melone, director of marketing for Gurkha. “We think fans of the brand will enjoy the redesign and it will attract new comers as well.”

“As for the cigars themselves, our goal was to take these quality blends, keep the traditional essence of the Pedro Martin brand and add our Gurkha majesty,” said Kaizad Hansotia, founder of the Gurkha Cigar Group. “The result is three cigars we’re pleased to present and trust that Pedro himself would be proud that they bear his name.” 

As part of Gurkha Cigars, the three Pedro Martin offerings are as follows.

• The Pedro Martin Ruby is a delightful cigar with a beautiful Colorado Red Corojo Wrapper and a Puro Premium Nicaraguan Binder and Filler. It is a medium- to full-bodied premium smoke with a tinge of spiciness. It is more flavor than strength and delightful to the palate.

• The Pedro Martin Maduro contains a bold Mexican San Andrés Wrapper paired with some sugar, spice, and all things nice. To complete the cigar, a Nicaraguan Maduro binder holds together Grade A Premium Nicaraguan fillers from a few of the most tasteful areas of Nicaragua. A hint of spice and caramel with cocoa makes this cigar a winner in any humidor.

• The Pedro Martin Limited Edition is a strong and full-bodied cigar that has hints of sweet spice, milk chocolate, and roasted nuts with a long earthy finished. It is rich and sweet with lots of aroma. This wonderful Pedro Martin cigar is one that a true cigar enthusiast will appreciate. This cigar was released toward the end of 2013. Only 500, 15-count boxes were made and it received rave reviews.

Gurkha Cigars were named after Nepalese warriors whose bravery impressed the British soldiers. The company was purchased by Kaizad Hansotia in 1989 with the intention of giving the cigars as unique gifts to customers of his family’s watch business. As a result, the company has been reborn and become one of the most famous brands of luxury cigars in the world. Bill Clinton, Bill Gates, Carlos Slim and an assortment of global dignitaries, world leaders, government officials and celebrities as well as the Special Forces and Seal Team Six are all clients. Having extraordinary quality, premium blends of tobacco and a reputation for unparalleled excellence, Gurkha now offers 48 distinct brands of cigars with plans to launch an even rarer and more expensive cigar reputed to be infused with an extraordinary cognac and carrying a price tag of $75,000 a box. The Gurkha Cigar Group Inc. is located at 6600 Hiatus Road, Tamarac, FL 33321. For information, visit www.gurkhacigars.com

 

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